Our
People

Revital Hassid is the Head of Administration & HR Manager at Cognit. Revital is responsible for overseeing and managing all aspects of Cognit's administration and operations, including human resources, finance and office management. Prior to joining Cognit, Revital worked as an office manager at NantWorks and Alcatel-Lucent. Revital holds a B.A. in Social Sciences and Human Services, from Haifa University.

Sonya is the head of usability at Cognit and has a strong record in leading Human Factors processes for medical devices. With an extensive background in UX design for complex systems, she recognizes that design and usability go hand in hand in creating user-focused solutions. Her systematic mindset and attention to details, as well as her genuine concern for the well-being of users, drive her to ensure the products she works on are not only functional and user-friendly but also safe to use. Sonya holds a B.A. in psychology  from Haifa university and an M.Sc. in industrial psychology and human factors engineering from the Technion.

Tali is a seasoned digital interface designer, who believes in precise and applicable solutions that generate tangible value for the product. Her approach to design is planted in deep curiosity about the way people perceive and process information. In her work she proves that the ability to create exceptional visual solutions comes from unexpected places and is rooted in constant learning and in open dialog with other people. Tali is truly dedicated and brings total commitment to the product and the client. Tali holds a B.A.Mus. from the Jerusalem Academy of Music and Dance and has completed supplementary studies in Instructional Technology at Columbia university, NYC.

Emuna is a an experienced UX designer and researcher with an innate knack for bringing clarity into the most complex situations. She seamlessly integrates a broad perspective with an exceptional attention to detail in the projects she leads, including complex medical systems and commercial platforms. Emuna is also a talented lecturer and content developer, who enthusiastically shares her knowledge and expertise with diverse audiences. Emuna holds a B.A. in cognitive sciences and linguistics (Cum-Laude) from the Hebrew University, an M.Sc. in behavioral sciences and management (Cum-Laude) and a PhD in Organizational Behavior, both from the Technion.

Shir is an experienced UX team lead with a profound research background, specializing in autonomous vehicle control. In her role as a UX team lead, Shir spearheads the UX design and usability efforts for complex medical systems, leading a team of UX experts and usability specialists and working closely with cross-functional teams including product development, regulatory compliance, and R&D. Shir holds a B.A. in psychology and cognitive science (with honors) and an M.Sc. in human factors engineering, both from Ben Gurion University.

Shiri is an experienced UX designer, known for her ability to transform user needs into user-centric designs. With a keen eye for detail and a commitment to simplicity, she believes that the most effective solutions are often the simplest ones. Shiri's specialization lies in creating elegant, user-friendly solutions for intricate problems, making her a valuable asset to any project team. Shiri holds a B.A. in psychology and art history (with honors), from the Hebrew University and an M.Sc. in cognitive psychology and human factors engineering from the Technion - Istrael Institute of Technology.

Hadassa has a diverse background, including product management, clinical trials, QA/RA and information science. Since joining Cognit Hadassa has lead the UX and usability efforts for multiple complex medical devices. In her projects Hadassa focuses on finding the best balance between user needs, technological capabilities and project requirements, including regulatory standards. Hadassa holds a B.Sc. in life sciences, from the Hebrew University and an M.A. in information science (with honors) from Bar Ilan University. In addition, she is a cerified CRA and a graduate of the Biodesign Israel Innovation Program.

Yishai is passionate about helping users achieve their goals through clear, concise and communicative design. Yishai utilizes his diverse background in cognitive science to investigate users' needs, structure them effectively and find creative solutions to meet them. As an experienced UX designer and a project lead, Yishai has extensive experience in both UX design and usability research of complex systems, particularly within the medical and cybersecurity industries. Yishai holds a B.A. in cognitive sciences, English literature and history, and an M.A. in cognitive psychology and art history (with honors), both from the Hebrew University.

Romi is a passionate UX researcher with an extensive academic background in human-robot interaction (HRI). As a UX researcher and a project lead, Romi has diverse research experience in multiple domains, such as cybersecurity, fintech, military and medical systems. Her experience in research, combining psychological and technological aspects, helped shape Romi’s approach as a multidisciplinary UX researcher with an analytical mindset and strong interpersonal capabilities. Romi holds B.Sc. and M.Sc. in industrial engineering, specializing in human factors engineering (excellence program), from Ben-Gurion University.

Orly is a senior product designer with a rich experience designing product for diverse companies, from startups to established brands, in the agritech, fintech and medical domains, among others. Orly is creating a shared brand identity and holistic user experience that connects products and platforms together, based on a well-defined strategy and clear vision. Orly graduated from Goren School of Visual Communication - Emeq Izrael Academic College, and holds a certificate in marketing and advertising from Haifa University.

Nastia is a senior UX expert with a strong research background. Nastia combines creativity with strong analytical and problem-solving skills. She has diverse experience in UX research and design for complex systems in the agritech, military and medical industries, among others. She is also involved in usability testing projects for medical devices, where she relies on her deep understanding of human behavior for gaining design insights. Nastia holds a B.A. in psychology and HR from Haifa University and an M.Sc. in behavioural and management sciences, specializing in organizational and cognitive psychology, from the Technion, Israel Institute of Technology.

Shira is a meticulous user experience designer with a rich background in the fields of therapy and medical organizations. Her diverse hands-on experience, helped Shira cultivate a deep understanding of how people think, act and what adjustments are required in order to make processes and knowledge accessible to them. She strives to create accessible, intuitive and holistic interfaces that derive from rigorous user research.

Chen is the office administrator of Cognit UX experts and responsible for general office administration issues. Chen has 9 years of experience in administrative management. Chen holds a B.A in business management and human resources, Ruppin Academic Center. Prior to joining Cognit, Chen worked as office manager at Igentify and as operations manager at Gold Business Tourism.

Tal is a usability researcher with extensive experience in qualitative research and fieldwork. She believes in the power of effective research to connect designers to users’ needs and preferences.  Her previous work won her an excellence in research award from the international Gutwirth fund.

Chana is a strong analytic thinker with exceptional communication skills, whose dedication lies in driving positive change, particularly within the realm of medical products. She refined her expertise in human factors engineering through active engagement with a diverse range of intricate medical systems. Her practical involvement spanns a spectrum of responsibilities, from conducting comprehensive user research and meticulous usability evaluations to adeptly navigating the intricacies of FDA usability reports. Chana holds a B.A in cognitive science and psychology (with honors) and M.A in cognitive science (with Honors), both from the Hebrew University.

In her work as a UX expert, Ortal combines her academic background in  information perception with experience in leading diverse design projects in fast-paced, dynamic environments. She possesses a sense of genuine curiosity, empathy, and observational and analytical skills and enjoys distilling complex ideas to their essence. At Cognit, she specializes in improving user experiences in complex medical systems. She conducts FDA-compliant usability tests and collaborates with physicians and clinical staff to gather valuable insights for safer and more effective product development. Ortal holds a B. A in psychology from Haifa University and an M.A in social psychology from Tel Aviv University.

Michal is an active neuropsychologist, giving her a unique perspective into combining empathy with critical thinking in her work. She believes in the importance of transforming research into real-world applications, to help people live better in their daily life. Michal holds a B.Sc. in cognitive science, biology & psychology (with honors) and an M.A in neuropsychology (with honors), both from the Hebrew university.

Gal is a highly educated researcher with a strong multidisciplinary background. She specializes in simplifying complexities in both her academic pursuits and professional work. As a UX expert, Gal's primary focus is on creating a seamless user experience and executing comprehensive usability studies, particularly in the domain of complex medical systems. Gal holds B.A in psychology, cognitive science and philosophy, an M.A. in cognitive science with computational emphasis and a Ph.D. is in cognitive psychology and neuroscience, specializing in the neural and behavioral mechanisms underlying decision-making, all from Ben Gurion University.

Hodaya has a diverse academic background including psychology, neuroscience, and cognition. She is passionate about applying her extensive experience in human behavior research to improve real-world experiences for others. In cognit, Hodaya engages in a variety of projects encompassing UX design for complex systems, conducts user and field research and is involved in usability assessments for medical devices. Hodaya has a B.A in psychology and neuroscience (with Honors) from Ben Gurion Universityand is completing her M.A in psychology, cognition & the brain at Tel Aviv University.

Nogah is a dedicated UX expert with a passion fordesign and a strong foundation in computer science. Her unique blend ofcreativity and technical expertise motivated her to pursue the joint program incomputer science and design at the Hebrew University and Bezalel Academy of Artand Design. As a UX designer, Nogah crafts research-driven UX concepts anddetailed designs for clients of all sizes, from large corporations to startups.She holds a BSc in Computer Science from the Hebrew University and has completeda variety of professional courses in motion and experience design.

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Yotam combines curiosity, analytical precision, and creative thinking with a passion for exploring the complex relationship between people and technology. He leverages his research background in psychology and user behavior to conduct insightful usability studies and design precise and effective user experiences.
Yotam Holds a B.A. in psychology and communications (with honors) from Haifa University and an M.Sc. in behavioral sciences from the Technion - Israel Institute of Technology.

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